7 Tips to Driving Visitors Back to Your Website

Dev Rules Content Marketing

A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:

1) Retargeting with Facebook & Google Ads

When selling a product or service this is one of the best things you can do.  When they come back to your site they are more likely to convert

2) Start a forum or chatroom 

When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers — all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.

3) Start a web blog & collect emails

Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about your business. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website. 

4) Carry out polls or surveys

Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.

5) Hold puzzles, quizzes and games

Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.

6) Update frequently with fresh content

Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh content!

7) Promote Your Content

It’s no longer a good idea to focus mainly on search engine traffic, we’ll take a look at ways to create content that can get you traffic not only from search engines, but also viral/social traffic and other sources. It’s very important to have a good mix of the three types of content if you want to get the most traffic possibleYour going to need to form the perfect content marketing plan.

If you use these few tips you can get people back to your website. 

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