How To Collect Email Addresses For Email Marketing

Tycoon Web Marketing Email Marketing, PPC, Sticky

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Email marketing is an effective marketing strategy that can provide a steady income for years to come if set up correctly. The two popular email marketing strategies are to give away free content to promote a core offer or what big companies do which is sales focused some examples of companies that use sales focused marketing would include: Amazon, Macy’s, Target and Express. They always send promotional email offers NOT  free  content emails. When you receive emails from any of these companies you expect to be sold. However depending on your niche we would recommend that you pic a strategy and stick with it until you find a good traffic source for it.

Regardless of the marketing tactics you choose Companies using emails generate 50% more leads with 33% lower marketing  cost then companies that don’t.  Email is nearly 40 times better than Facebook and Twitter at acquiring customers.

Email marketing yields an average 4,300% return on investment for businesses in the United States.

One mistake you can’t afford to make in a business of any kind is to not find leads and follow up with them. Don’t just hope for the best! Setting up your sales funnel does require some effort and a little bit of elbow grease. Just remember the set up is only one time. It is a system that you can have running for years. Email marketing builds customer loyalty, brand exposure, reduces customer inquiries, in addition to  pre-selling for the long term strategy. There is no greater return than the one you will receive from increasing online traffic to your website knowing that you covered all of your bases. Email marketing plays a vital role in boosting sales and conversions for your business.

The overall concept of collecting email address is simple as creating a WordPress site putting some content in it. Put a squeeze page on the front of the site, attach an auto responder to it. To send your potential customers and then pre sale your customers through your email messages.

 The following tools are needed to collect email addresses:

Hosting: 

BlueHost has a cheap shared hosting plan, the uptime is stable. You  get a free domain with every hosting plan purchased.

Domain Name Registration: 

 Namesilo for easy to use domain registration, WHOIS Privacy, Email Forwarding is 100% free!

At Namecheap each new domain name registered receives a free one year subscription of WHoisGuard privacy protection tool.They also have Live Chat support!

Website: 

WordPress

or

Squeeze page:

Your  Squeeze Page only purpose is to collect the name and email addresses of your visitors

Opt-in Bait

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