Advanced List Building Method

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Work on attracting more traffic

Attracting traffic to your website or blog to get visitors to your sign-up forms is not an simple task, and there will be a point when the conventional attraction tactics won’t be effective anymore, at least not how you would like them to. Some of the most advanced strategies that you can use include having you guest post on a known source. For this, you’ll need to know your audience and know what other sites they visit on a daily basis. By being presented as a guest blogger, you can make the most of your click through rate from other sites. Another strategy to make the most of incoming traffic to your website is to promote content about stuff that people consume, but always focused on the type of content that you publish on your website.

Sponsor a list building challenge with other marketers

This may sound frivolous, bearing in mind that you are already working on constructing your mailing list, but conducting a list building challenge and competing against other marketers no matter their field can give you three vital things that you are not likely to get by yourself.

The first thing is a boost in motivation. It’s one thing to challenge oneself to get better, but another very different thing to be in a race with others for the highest number of subscribers. Not only are you shooting for first place, but for measuring your results in the long run.

The second thing is that you’ll get exposure from word of mouth. By appearing on other sites and blogs as a competing site in a friendly race, can you guess what this will do for your mailing list? It will expose you to a higher number of prospects that you haven’t heard of you before.

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Use content upgrades

You need to know that just offering a content upgrade for each of your posts is not enough. The secret is to know where to place the opt-in form to offer content upgrades on your posts. The best places are in the middle of your post as a link, making it appear 20 seconds after the visitor starts reading the post, or as a footnote. You already be familiar with that placing content upgrade offers as footnotes is effective, but you should know that placing them in the center can get prospects to sign up, so they can obtain the content upgrade and start using it right away.

The third thing is that you’ll be able to see what worked for each party. What worked for your site will not necessarily work for the other sites, but you can learn what worked from them and how you can apply it as one of your strategies.

See where your competition is getting their traffic from

One of the best ways to learn where to get traffic is to learn from where your most successful competitors are getting their traffic. You can see this in action by copying your competitor’s website URL and entering it into “similar web”.

This service will show you where they are getting their traffic from, and where their visitors go after they have been on their site. This will give you a good idea of what kind of prospects you should start targeting your email marketing efforts toward.

Use social proof and boast about it

Social proof is, as the name implies, your social status as a website. You talk about it to surprise people with the number of subscribers you are gaining. This will develop a greater sense of trust for your website. Of course, you may imagine that boasting about a number is a passive strategy, but how come this is talked about as

an advanced strategy? It is advanced, because to get to the point where you can boast about social proof, having 1,000 subscribers will not work.

You’ll need to hit the right spot of around 50,000 subscribers for your social proof to be exceptional. The funny thing is; to get great social proof, you need lots of subscribers. To get subscribers, sometimes you’ll need to show them how popular you are. What can you do if you can’t show that big of a number? You show testimonials on your page. Having testimonials will show prospects that you are being taken seriously, and that you have a website they can trust.

How to Use Graphic Design the Right Way

Dev Rules Content Marketing, Internet Marketing, Website Optimization

Why You Should Use Graphic Templates

When it comes to graphics, most Internet marketers shy away from using graphic templates whether it’s ebook covers, website layouts or promotional banners because they firmly believe that by using graphic templates, they are tarnishing their own business. They want to own a unique identity and hence will always find a professional graphic designer to do the job. Well, you’re in for a big surprise!

When you purchase a graphic template, you will be able to customize it to an extent or even build a totally new design based on it! What’s the point of using the template then, you say? Well, it serves as a source of inspiration and ideas for a totally new design. You can’t derive anything from a blank canvas, right?

 

On top of that, you are actually saving a lot of precious time that you can otherwise spend on more important matters like developing new products or market your products.

 

When you buy a pre-made template, you only need to edit a thing or two to give it an identity of your own, and that gives you more time and flexibility to work on other stuff.

Okay, let’s say you argue that hiring a designer to do the job is equally fast. That may be true but don’t forget, hiring a professional designer to do a custom design for you will cost you a lot of money. Unless you need a totally unique identity that you are aiming to establish firmly in your niche market, you don’t need to get a designer to design it for you.

Not all graphic templates are suitable, so you have to be careful when choosing one. Consider quality over the price, and you’re on your way to creating a positive image for your business while saving more time for more productive chores!

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Hire a Website Designer

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Why Hire A Designer?

A lot of online business owners start with no money. They have to do everything themselves — the preparation of a product, the development of a marketing strategy, the actual building of a website to cater to their product’s marketing needs.

As their business expands over time, they will find that their simple “homemade” site might not be enough to cover everything, and they will have to take a day or two away to simply dedicate that to the website expansion.

Sounds familiar?

 

Chances are, you’re someone who started everything with no money too, so you’re pretty skeptical when it comes to giving away your money in exchange for something that you could have done yourself.

However, there is a lot more to hiring a designer than just finishing up a job that you don’t want to do.

 

When you hire a web designer to do your job for you, you are doing more than just handing over the “dirty job” to someone else. In fact, by paying a little money, you can let the designer worry about the little annoyances that always evade the main picture and only come haunting when you’re halfway through the job. That way, you will be more focused and have more time to spend on your actual business strategy.

On the other hand, the designers you hire a professionals so they are good at what they do. By outsourcing your web design jobs to them, you won’t have to worry when problems surface because you can always get them to fix it for you. Again, they will be able to pin point the problem and fix it faster than you probably will be able to.

Also, the work you pay for will turn out more professional than what you can achieve because the designers have been doing it longer than you have. After all, they do it for a living so they have to be good!

So, remember to not just work your business, but grow your business too!

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Things to Consider If You Are Thinking of Redesigning Your Website

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When Is the Right Time to Redesign?

If you run a website, chances are you often wonder whether it is the right time to do a total redesign of the layout of your website.

Here are some points to consider:

Are you thinking of a redesign just for the sake of it?

 

If you answered yes to that question, it is not yet the right time to do a redesign. Remember, a design serves a specific purpose. If you are not sure whether to do an overhaul of your site, keep in mind that your current design might have a specific purpose that you might not know about. You will lose that function if you do a redesign.

On the other hand, if your website has had the same website design since 1990, perhaps it is high time to do a redesign. The last thing you would ever want to happen to your site is when visitors leave your site without taking a look at your content just because the design is old fashioned.

 

If this is your case, here are some points to ponder before doing a redesign.

Redesigning your website is like performing plastic surgery on it. Your website loses its current identity (for the better or worse) and your regular visitors might not recognise your new design at first glance.

You risk losing them just because they thought they landed on the wrong page. Hence, it is very important that you retain a characteristic feature from your old layout. Perhaps it is the logo of your site; perhaps it is the same text style for the title for your site.

To play it safe, put a poll on your site to let your visitors do the talking. If they think it is necessary for the website to have a fresh look, give it to them!

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Best Website Customization Practices

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Website Customization: 

Nowadays, in this trendy world, people get very uptight when they do not look entirely presentable. This would also be the case in web designing.

Every individual would definitely want their website to look good, if not, to the best they can. Here are a few things we could look out for when wanting to create a professional looking webpage.

Color Schemes and Themes.

When designing, always choose matching colors. An example of a matching color would be to have a dark background, with visible words and designs. With the dark theme, try not to mix too many bright colors into the design. What we should NEVER do, is to mix two very different colors, such as purple and yellow. Now, of course, it would depend on the purpose of the website, but those two colors are too striking for one who wants it to look more professional.

 

Themes must always suit the company or rather, the organization / etc. If the website was made to cater for a food company, it would be wise to stick to that particular category, rather than to revert to a different theme, such as machinery.

Fonts should be used in regard to the formality of the website. A simple sans-serif font would suffice in most cases.

Exceptional cases such as design and art groups might want to use fanciful designs and fonts. Of course, that’s only if you know what you’re doing.

 

Finally, we must always try to think of our visitors, see the way they see.

 

The resolutions and file sizes of the pictures must not be too large in terms of size. This is to allow maximum compatibility and cater our visitor’s needs.

So, planning is something we should always do, before attempting something.

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How to Increase Conversions On Your Website

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Ways To Improve Sales Through Your Website

Anyone who has been marketing online knows that the lifeblood of a business is the traffic of a site. More visitors equal more sales. However, here are some ways that you can tweak your sites with to improve sales without the need to get more visitors.

The first method is to weave in your personal touch in your sales message. Nobody wants to be sold to by a total stranger, but many people will buy what their close friends recommend to them.

If you can convince your audience that you are a personal friend who has their best interest at heart, they will be convinced to buy your products. Remember to speak to an individual in your salesletter, not to your whole audience.

The second method is to publish testimonials and comments from your customers.

A good idea would be to publish both good and bad comments; that way prospects will be really convinced that these testimonials are real. When prospects see testimonials on your website, they will have the confidence to buy from you because human beings follow the herd mentality; when others have bought and proven it authentic, they will jump on the bandwagon and buy too.

Use visual representations for the problems and solutions that your product offers. Not everyone will read your text copy from the head to the tail, but most people will pay attention to images on your website.

Offer quality bonuses to accompany the product.

When you offer bonuses that complement your product, your prospects will feel it’s a very good deal and it would be stupid to miss it. Be sure to state the monetary value of your bonuses so that people will be even more compelled to grab your good bargain.

Lastly, ask for the sale!

Many people entice their prospects with the benefits of their product, sell to them with stories of how it has solved many problems, even offered killer bonuses but forget to ask for the sale. Give a clear instruction on how to buy your product (e.g. “click the button to buy now!”).

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The Importance of A Good Website Design

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Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically like how they could if they were dealing with an offline company. Hence, people do judge you by your covers. This is where a good design comes in.

Imagine if you are running an offline company. Would you allow your salespersons to be dressed in shabby or casual clothes when they are dealing with your customers? By making your staff wear professionally, you are telling your customers that you do care about quality. This works simply because first impressions matter.

Similarly, the same case is with your website.

If your website is put together shabbily and looks like a 5 minute “quick fix”, you are literally shouting to your visitors that you are not professional and you do not care for quality.

On the opposite, if you have a totally professional looking website layout, you are giving your visitors the perception that you have given meticulous attention to every detail and you care about professionalism.

You are organized, focused and you really mean business.

On the other hand, you should also have anything related to your company well designed. From business cards to letterheads to promotional brochures, every little bit matters. This is because as you grow your business, these items become the face of your business. Once again, think of the “salesperson dressed shabbily” anology, and you will get my point.

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How to Speed Up Your Website With Image Optimization

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Reducing Load Time Through Image Optimization

Even though more and more Internet users switch to broadband every year, a large portion of the web’s population is still running on good old dialup connections. It is therefore unwise to count them out of the equation when you’re designing your website, and a very major consideration we have to make for dialup users is the loading time of your website.

Generally, all the text on your website will be loaded in a very short time even on a dialup connection. The culprit of slow-loading sites is mainly large images on your website, and it is very important to strike a delicate balance between using just enough images to attract your users and not to bog down the overall loading time of your site.

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You should also go to a greater length and optimize every image on your site to make sure it loads in the least time possible. What I really mean is to use image editing software to remove unnecessary information on your images, and thereby effectively reducing the file size of your image without affecting its appearance.

If you own Photoshop, it will be obvious to you that when you save an image as a JPEG file, a dialog box appears and lets you choose the “quality” of the JPEG image — normally a setting of 8 to 10 is good enough as it will preserve the quality of your image while saving it at a small file size. If you do not have Photoshop, there are many free image compressors online that you can download and use to reduce your image’s file size.

On the other hand, you can opt to save your images in PNG format to get the best quality at the least file size. You can also save your images in GIF format — the image editing software clips away all the color information not used in your image, hence giving you the smallest file size possible. However, saving in GIF format will often compromise the appearance of your image, so make your choice wisely!