How To Collect Email Addresses For Email Marketing

Tycoon Web Marketing Email Marketing, PPC, Sticky

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Email marketing is an effective marketing strategy that can provide a steady income for years to come if set up correctly. The two popular email marketing strategies are to give away free content to promote a core offer or what big companies do which is sales focused some examples of companies that use sales focused marketing would include: Amazon, Macy’s, Target and Express. They always send promotional email offers NOT  free  content emails. When you receive emails from any of these companies you expect to be sold. However depending on your niche we would recommend that you pic a strategy and stick with it until you find a good traffic source for it.

Regardless of the marketing tactics you choose Companies using emails generate 50% more leads with 33% lower marketing  cost then companies that don’t.  Email is nearly 40 times better than Facebook and Twitter at acquiring customers.

Email marketing yields an average 4,300% return on investment for businesses in the United States.

One mistake you can’t afford to make in a business of any kind is to not find leads and follow up with them. Don’t just hope for the best! Setting up your sales funnel does require some effort and a little bit of elbow grease. Just remember the set up is only one time. It is a system that you can have running for years. Email marketing builds customer loyalty, brand exposure, reduces customer inquiries, in addition to  pre-selling for the long term strategy. There is no greater return than the one you will receive from increasing online traffic to your website knowing that you covered all of your bases. Email marketing plays a vital role in boosting sales and conversions for your business.

The overall concept of collecting email address is simple as creating a WordPress site putting some content in it. Put a squeeze page on the front of the site, attach an auto responder to it. To send your potential customers and then pre sale your customers through your email messages.

 The following tools are needed to collect email addresses:

Hosting: 

BlueHost has a cheap shared hosting plan, the uptime is stable. You  get a free domain with every hosting plan purchased.

Domain Name Registration: 

 Namesilo for easy to use domain registration, WHOIS Privacy, Email Forwarding is 100% free!

At Namecheap each new domain name registered receives a free one year subscription of WHoisGuard privacy protection tool.They also have Live Chat support!

Website: 

WordPress

or

Squeeze page:

Your  Squeeze Page only purpose is to collect the name and email addresses of your visitors

Opt-in Bait

Create a Free Gift

or Discount to your service

Reliable Auto-Responder

With your auto-responder set up, you can send your subscribers  a welcome mail, thank you mail, newsletter after they opt-in to your squeeze page or website.

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To have a successful automated business you will need to create an autoresponder. It’s the best way to attract new clientele and make sure customers come back while building customer loyalty! Here’s our go to choices GetResponse has live chat and very easy to use. Aweber Offers a 30-Day Free Trail on sign up.

If you need help setting up your first autoresponder campaign check out our discounted video training that walks you step by step through the process or our  done for you ppc service here.

Drive Traffic

PPC is great starter traffic with the right set up you can have target traffic to your site in little as 24 to 48 hours. When you combine email marketing with PPC advertising as a marketing strategy it can be an extremely effective. In fact, it has the potential to bring in a steady flow of traffic and new leads for your business at a very affordable cost. Both techniques will allow you to track and know exactly where your traffic is coming from and what campaign is doing the best .

It has been estimated that a company with 40+ landing pages gets 12x’x more leads than those with 5 or less.

This strategy works like this

  1. Run some traffic to an opt-in page
  2. Sell a high ticket product to recoup adspend
  3. Promote main product via email
  4. Create several high ticket offers to scale your business

Another traffic source we recommend is thru content marketing

A website with 200 blog articles get 5 times more leads than a blog with 10-20 articles.

Finally you want to Find what works through Testing

 Email Spam Test – Test your email against a spam filter along with testing different variations of ad campaigns.

Weather your a business owner or an artist, oftentimes it’s hard to switch your focus from your core business or making beautiful things to marketing your  brand. Traditional marketing is timely and expensive – without many trackable results.

Email marketing, on the other hand, is a simple, affordable and effective marketing option for businesses with little time and limited resources.

Email is the logical choice for spreading the word about your products! Lead Capture And Follow Up Can Be The Determining Factor Between Making Big Money And Making No Money On The Internet. Click here to request a custom campaign!

With our ppc  done for you service, our process is simple and aimed at driving traffic to your site before you bring up the curtain.

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