Marketing On The Internet In Several Easy Steps Tycoon Web Marketing November 27, 2016 Advertisement, Internet Marketing Your marketing approach should entail a variety of unique strategies for promoting your company. A key part of your steps to marketing online is your meta tags. Using the tag will assist the search engine spiders in finding the best content quicker. Search engines use them to assign relevancy to the content of your site. The location of meta tags is also important. Your most important tags should be placed first. Don’t go crazy with meta keywords. Use only the most relevant and important ones. It’s important to make use of keywords in sub-headings and titles Long Tail Platinum is a great tool to help you come up with keyword ideas. Alway strive to come up with better methods for advertising your products online. For unique and amusing content, always do a bit or research on what kinds of content has gone viral. Here’s a quick list of things you can do to market your product or service online. Be active on social media • Facebook • LinkedIn • Twitter • Instagram • Pinterest Youtube is like the go to online tool used for research so don’t forget about creating a video to show the benefits of your product or service. Here’s the top review sites to join for your local business. Make sure to get some good reviews that talks about your company. Being listed on these sites helps your business brand in the eyes of google. It’s always smart to include your location and website URL when building your local citations, so that you will out rank your competition. • Google Places • Yelp! • Angie’s List • Bing Places • Yellow Pages To maximize your content more use your brand name in your anchor text when you link back to your website. Use tools like Ahrefs to collect data on what your competition is doing in your space. Check out the heatmap analysis conducted by Casey Meraz published on Moz, showing where users are more likely to click These tips don’t even scratch the surface of what’s out there when it comes to Internet marketing, so supplement them with other information. Build upon this foundation by researching and staying up to date on other strategies. Most importantly serve your customers as best as you can and work to build positive reviews.